When I started my entrepreneurial path my plan was completely different. My intention was to open a brick and mortar filled with local handmade goods from mothers called Matriart (mother – art). As soon as I left the Navy I spent weeks researching how to start a business, open a store, real estate costs, social media, anything that I could get my hands on. My brain literally hurt with the amount of information I took in. After months and some advice from a mentor I started setting up at farmer’s markets. I spent $3000 on local merchandise from San Diego mothers and craft show supplies. Soon I realized that a brick and mortar would cost way more than I was comfortable loosing if things didn’t work out. Plus, the time it would take me away from my family wasn’t worth it. This completely defeated the purpose of leaving the military.
I kept the name Matriart and started the online business journey selling bohemian dreamcatchers. All the research told me to attract your target market by having a brand that reflected what your target audience wanted. Well, I couldn’t do that without actually being bohemian. As I tried to fit into that label I realized its not me and I couldn’t pretend to be bohemian to attract customers.
Two weeks after my youngest was born she started having issues with colic. Over 5 months she cried each night for 5-6 hours and nothing would console her. We were completed sleep deprived, and leaving the house was difficult because she would scream in the car with such ferocity I would literally burst into tears. Those months we felt so helpless and trapped. Nothing we tried help her.
At the same time I was having allergic reactions to food and pollen in my neighborhood that cause painful rashes all over my arms. My sanity was hanging on by a thread and I needed something to help me before I broke.
One day I headed to the beach with baby in carrier. We walked for hours and it was the most peaceful time I had in months. She would sleep and the salt air eased my painful skin. Several times a week I would head back to the ocean. As it became routine I started embracing the sea back into my life. I had taken a long break from the beach after our move form Guam where my eldest’s father passed away.
I continued my business realizing I wasn’t bohemian, or a SoCal crunchy mama, or even a typical stay at home mom. It kind of drove me nuts trying to fit into a label. It didn’t feel right. Not even in high school did I ever fit into any social groups. So when it came to my business I decided to make my own name and my own style.
The ocean literally flows through my veins. My legs are always covered in salt and my bare feet in sand. Flip flops are my dress shoes, bikinis are my everyday wear. I feel the most confident when my feet are covered in sand. I feel normal. I feel at home. I realized as I fell deeply in love with the peace of the ocean that I can be who I wanted to be. I didn’t need to be accepted by any cliches on Instagram. I didn’t need my business to look like anyone else’s. I can do what I truly deeply love and connect with people who feel the same. Those were the people I wanted in my life. I broke free from what I should be and made my own label. The name Salt Hippy just came to me after I embraced my salty soul. But I didn’t change my business name until a year later.
As I began to let go of labels and the desire to fit into categories on Instagram lessened, my business began to flourish. I held on to the name Salt Hippy for an entire year to make sure it wasn’t an emotional impulse (because that’s how I roll). A few months before our move to The Outer Banks I hired Salt and Cove to do my rebranding. It felt like is was destined. Her name had salt in it, she was actually vacationing to the Outer Banks at that time too, I couldn’t resist! I knew she was the one and that I was finally on the right path!
It was so wonderful to finally share that story with you! Do you have a similar story where embracing who you truly are has changed your life’s path? Please share it below, I’d love to hear it!
Live simply, so you can really live.
Love Sophie & The Fam
– Salt Hippy